Brook Urick worked behind the scenes at notorious sugar daddy website SeekingArrangement for five years while trying her own luck as a sugar baby. Part coming of age memoir and part exposé with a twist of grim dating advice, Brook’s story parallels her unusual relationship history with her ascension working for a pseudo dating website designed to protect predatory men. Through anecdotal evidence and insider information, she paints the picture of an evil machine that serves as an agency for sex trafficking and exploitation.
While working under a controversial CEO, at Seeking (formerly SeekingArrangement or SA), she perpetuated lies to the media while product developers designed a website that absolved perpetrators through anonymity. The rise in social media facades of unattainable luxury and wealth disparity pushed the Disney generation to sign up as sugar babies in droves. Many were victimized. Most victims don’t come forward due to the shame and stigma surrounding sex work. Anonymous abusers are free to return to Seeking and bait their next mark.
Brook’s account details how a laissez-faire attitude around sex in her early years led to manipulation, coercion and statutory rape. Her story examines the progression of the internet and its domination over our lives through an untold lens. She points a spotlight on shady websites where pedophiles hide in plain sight, revealing the sordid truth about Seeking through disturbing revelations during her tenure.
Many underage sex trafficking reports from law enforcement and women’s centers cite a sugar daddy website as the root cause of abuse. Seeking and websites like it operate in a legal gray area due to vague and outdated laws governing the internet, known as Section 230. So why isn’t Seeking being investigated?
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